How To Make A Youtube Video Go Viral
As of early 2019, Twitter had 30 million monthly users. Of course, some videos go viral through a carefully considered, non-organic marketing push. Any person or business owner with a large internet following knows when to upload new content to their websites or social media platforms. When your followers share your video on social media, the first thing their followers will see is your thumbnail. This is especially true for social media platforms that don’t use autoplay! Create a thumbnail that captures the essence of the video and demands a click.
While these elements are no secret ingredients, they cannot be considered the only determinant of a video’s success. Continuous promotion of your video will be the key to your success. Especially when it comes to YouTube, video optimization is incredibly important to help maximize the potential reach your video could see from search.
A recent study by AdRoll revealed that a call-to-action on your Facebook page can dramatically improve clicks by more than 280%. You need to hook users right from the intro by crafting an irresistible introduction for your content. This is why many of the videos you see now have captions. If the video is also on other pages, more people are going to view your video. If your video is too long, you run the risk of people scrolling by before the video has ended or gotten to the good part. Check out this video, and also our related article.
We’ve had tremendous success with working with influencers on this popular social media platform. Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos.
This medium is engaging and consumers would rather see a branded video than read a blog post. One of the reasons for this is that videos can convey complex information in a more digestible way. Max Freedman is a content writer who has written hundreds of articles about small business strategy and operations, with a focus on finance and HR topics. He's also published articles on payroll, small business funding, and content marketing.
The problem with a link is that it is not shareable material. People are less likely to click a link versus an actual video that has been uploaded. A recent survey by TechCrunch shows that more than 100 million hours of videos are watched on Facebook daily, and the numbers are not slowing down. According to AdWeek, Facebook has proven to be the giant of social media, with 22% of the world’s population having a presence on the platform.
It takes time to stand out but this can be made easier with tips and tricks. Once you have a landing page, you can start to share it across your social pages and gain traction that way. Use hashtags, post at the most advantageous time, pay for pre-roll ads on YouTube, and get people excited about your video launch. A viral video is inevitability going to be talked about, and you’re not always going to receive positive reviews – but that’s okay. The whole point to a viral video is to get people talking – the more people talk about you, the more your brand becomes noticeable.
That brings me a lot more fulfillment than the video view count numbers. My YouTube description was full of links to possible sponsors — to the Lululemon and American Apparel clothes I was wearing. They’re all things I genuinely believe in, so I was happy to send traffic their way.
Because what if I did all this marketing, and then the video still flopped? An eye-catching thumbnail is perhaps the second most important element of your video—right after a captivating title. That’s why you should combine the most typed-in words that fit your topic and your creativity to come up with a title your target audience will want to click on.
That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. Sure, a great idea and a well-executed video are a must, but you also have to know all the technical aspects of creating a viral video. Understanding that adding the right tags and sharing your video is a part of video marketing and knowing how to funny use them to your benefit is not the same thing.